Sean Baker is a seasoned communications professional with over nine years of experience in integrated and corporate communications, copywriting, and event management. He currently serves as a Senior Account Manager at YAP Global, where he leads a diverse portfolio of accounts across the web3, blockchain, and cryptocurrency sectors.

Before joining YAP Global, Sean worked at Ruder Finn Asia, leading communications strategies for high-profile clients such as Visa, EFG Bank, RGE, and Trafigura. His expertise in content development was further enhanced through his work as a freelance copywriter, crafting compelling narratives for a wide range of clients.

Previously, Sean held a position at the MSL Group, where he managed content creation and provided strategic counsel for Volkswagen Group China. In this role, he focused on corporate and CEO communications, ensuring effective messaging and brand positioning.

As an avid gamer, Sean became interested in the industry when he saw the potential use cases of NFTs in gaming and he is excited to see how this will take off in the years to come.